{"title":"Popular","description":"","products":[{"product_id":"cd","title":"Emma Memma - Emma Memma CD","description":"\u003col\u003e\n\u003cli\u003e\"Emma Memma\" - 0:42\u003c\/li\u003e\n\u003cli\u003e\"Twirly Tuesday\" - 1:01\u003c\/li\u003e\n\u003cli\u003e\"Hello, How Are You?\" - 1:59\u003c\/li\u003e\n\u003cli\u003e\"Wombat Wednesday\" - 0:56\u003c\/li\u003e\n\u003cli\u003e\"I Love You\" - 1:29\u003c\/li\u003e\n\u003cli\u003e\"Green Planes\" - 1:13\u003c\/li\u003e\n\u003cli\u003e\"Up and Down\" - 0:58\u003c\/li\u003e\n\u003cli\u003e\"1, 2, 3, 4, 5 Stars\" - 1:21\u003c\/li\u003e\n\u003cli\u003e\"Clap, Clap, Clap\" - 1:18\u003c\/li\u003e\n\u003cli\u003e\"\u003ca title=\"Happy Birthday to You\" href=\"https:\/\/en.wikipedia.org\/wiki\/Happy_Birthday_to_You\"\u003eHappy Birthday!\u003c\/a\u003e\" - 1:00\u003c\/li\u003e\n\u003cli\u003e\"Butterfly Goodbye\" - 0:58\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cb\u003eEmma Memma\u003c\/b\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003eis the debut studio album by Australian children's entertainer\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Emma_Watkins\" title=\"Emma Watkins\"\u003eEmma Watkins\u003c\/a\u003e, under the character alias, Emma Memma.\u003csup id=\"cite_ref-1\" class=\"reference\"\u003e\u003c\/sup\u003e\u003csup id=\"cite_ref-2\" class=\"reference\"\u003e\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eThe album was released on 2 September 2022 and peaked at number 35 on the ARIA Charts.\u003c\/p\u003e\n\u003cp\u003eAt the ARIA music awards of 2023\u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/ARIA_Music_Awards_of_2023\" class=\"mw-redirect\" title=\"ARIA Music Awards of 2023\"\u003e\u003c\/a\u003e, the album won\u003cspan\u003e Best Children's Album.\u003c\/span\u003e\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":41472978485335,"sku":"EMCD01","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A1010_c884c60f-363f-44c8-96aa-5b7ad72f6ee0.jpg?v=1779971778"},{"product_id":"reversible-frill-headband","title":"Reversible Frill Headband","description":"\u003cp class=\"p1\"\u003eThis fun Emma Memma Reversible Frill Headband gives you two fabulous looks in one. One side features a joyful Emma Memma print on orange, and with a simple twist, it flips to a bright strawberry pink!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMade from soft, silky fabric on a flexible band, it is comfy to wear and the perfect finishing touch for any hairstyle\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"Pink Poppy","offers":[{"title":"Default Title","offer_id":41473263108183,"sku":"E1SBG002","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/Emma-Memma-Reversible-Headband-Spotty-Dot-Toys.jpg?v=1779972005"},{"product_id":"stick-on-earrings","title":"Stick on Earrings","description":"\u003cp class=\"p1\"\u003eDecorate little ears, no piercing needed! These Emma Memma Stick-On Earrings come in 20 adorable pairs featuring sweet, colourful Emma Memma designs for endless mix-and-match fun.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePerfect for dress-ups, parties, playtime or adding a new look every day. Just peel, stick and shine! They can even be used for craft time creativity.\u003c\/p\u003e","brand":"Pink Poppy","offers":[{"title":"Default Title","offer_id":41473303478359,"sku":"E1S4069","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/E1S4069_560x700_2a527dba-0f83-4359-a8aa-dd6c6173ee59.jpg?v=1779972006"},{"product_id":"butterfly-slapband","title":"Butterfly Slapband","description":"\u003cp data-start=\"107\" data-end=\"345\"\u003eThe Emma Memma Slap Band is a bright and beautiful accessory made for little wrists that love to shine. Featuring a large butterfly pendant on the front and a colourful all-over Emma Memma print along the band, it is full of fluttery fun.\u003c\/p\u003e\n\u003cp data-start=\"347\" data-end=\"495\"\u003eEasy to wear, it wraps comfortably around the wrist and adds a pop of joy to dance days, dress-ups and everyday adventures.\u003c\/p\u003e","brand":"Vimwood","offers":[{"title":"Default Title","offer_id":41473323728983,"sku":"EMM23023131","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/48852521025566.jpg?v=1779968264"},{"product_id":"green-plane-sunglasses","title":"Green Plane Sunglasses","description":"\u003cp data-start=\"80\" data-end=\"99\"\u003eReady for take-off?\u003c\/p\u003e\n\u003cp data-start=\"101\" data-end=\"287\"\u003eSoar and zoom into fun with our fabulous Green Plane Sunglasses! Featuring our playful green plane design, these cool shades are made for little adventurers with big imaginations.\u003c\/p\u003e\n\u003cp data-start=\"400\" data-end=\"499\"\u003eWith Category 3 lenses and good UV protection, they are a sunny day essential for little explorers.\u003c\/p\u003e","brand":"Vimwood","offers":[{"title":"Default Title","offer_id":41473329594455,"sku":"EMM2305103","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A1039.jpg?v=1779968264"},{"product_id":"green-love-heart-glasses","title":"Green Love Heart Glasses","description":"\u003cp data-end=\"970\" data-start=\"719\"\u003eStep into a world of colour, fun and twirly adventures with these heart-shaped sunglasses! \u003cbr data-end=\"852\" data-start=\"849\"\u003eWhether it’s a sunny day, a dress-up moment, or just because, these playful shades are ready to shine wherever you go.\u003c\/p\u003e","brand":"Vimwood","offers":[{"title":"Default Title","offer_id":41473348173911,"sku":"EMM2305107","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A1032.jpg?v=1779968263"},{"product_id":"emma-memma-accessory-set","title":"Emma Memma Accessory Set","description":"\u003cp data-start=\"116\" data-end=\"147\"\u003eLet's sparkle and accessorise!\u003c\/p\u003e\n\u003cp data-start=\"149\" data-end=\"274\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis exclusive Emma Memma Accessory Set is bursting with sparkle and colour, the perfect way to complete any Emma Memma outfit!\u003c\/p\u003e\n\u003cp data-start=\"276\" data-end=\"616\"\u003eInside you will find two best friend style bracelets, one that says “Emma” and one that says “Memma”. Just like friendship bracelets made for sharing. You will also discover two fabulous scrunchies (one bright orange and one featuring a joyful Emma Memma print) plus two sparkly hair clips adorned with Emma Memma pendants for extra glow.\u003c\/p\u003e\n\u003cp data-start=\"618\" data-end=\"695\"\u003eShare one with your best friend or wear them all for extra sparkle and style.\u003c\/p\u003e","brand":"Vimwood","offers":[{"title":"Default Title","offer_id":41473355972695,"sku":"EMM2401113","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A1050.jpg?v=1779968269"},{"product_id":"orange-love-heart-glasses","title":"Orange Love Heart Glasses","description":"\u003cdiv class=\"RichText RichText_RichText__HQ77M\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"127\" data-end=\"352\"\u003eThese funky and fun orange Love Heart Glasses are the ultimate dress-up accessory for little Memma Mates who love to shine! Heart-shaped and full of playful personality, they are just like the ones worn by our Memma Mates during our live shows.\u003c\/p\u003e\n\u003cp data-start=\"354\" data-end=\"500\"\u003eBright, bold and bursting with joy, these glasses are perfect for dance parties at home, show days, dress-ups or anytime you are feeling the love.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bensons","offers":[{"title":"Default Title","offer_id":41473365311575,"sku":"ZZEMMEM-S4SG","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A6408.jpg?v=1779968263"},{"product_id":"auslan-a-z-flashcards","title":"Auslan A-Z Flashcards","description":"\u003cp data-start=\"159\" data-end=\"201\"\u003eReady to learn, play and sign from A to Z?\u003c\/p\u003e\n\u003cp data-start=\"203\" data-end=\"554\"\u003eThese beautiful Auslan A–Z Flashcards have been loved on our tour, and now they are ready to come home with you! Designed to make learning fun and interactive, each card features a letter of the alphabet, the Auslan fingerspelling handshape and a delightful character dressed up as something to match. Think A for Apple, B for Butterfly and so much more!\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"729\"\u003ePerfect for little learners, families, classrooms and playgroups, these cards turn everyday moments into opportunities to build language, connection and confidence together.\u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"1076\"\u003eCreated in collaboration with Emma Watkins’ friends Elvin Lam, Sue Jo Wright and Amy Josephine Wright, this joyous set has been guided by the collective experience of these incredible Deaf and Hard of Hearing artists. Their knowledge, creativity and care have helped shape an inspiring and meaningful learning resource for children and families.\u003c\/p\u003e","brand":"Mizzie","offers":[{"title":"Default Title","offer_id":41473377108055,"sku":"EMFC","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0985_a55f5877-982a-4c37-a909-f45c0ab037d1.jpg?v=1779971272"},{"product_id":"reversible-bucket-hat","title":"Reversible Bucket Hat","description":"\u003cp data-start=\"106\" data-end=\"140\"\u003eDoes your little one love outdoor adventures?\u003c\/p\u003e\n\u003cp data-start=\"142\" data-end=\"468\"\u003eThis Emma Memma Reversible Bucket Hat is two looks in one, perfect for little explorers who love to mix it up! One side features a playful all-over print with BB Butterfly, Waffles the Wombat and green planes soaring through the sky. Flip it inside out to reveal a bold, large image of Emma Memma on a fresh white background.\u003c\/p\u003e\n\u003cp data-start=\"470\" data-end=\"604\"\u003eWhether your little one is feeling colourful and busy or bright and bold, this hat lets them choose their adventure style for the day.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"737\"\u003eDesigned for outdoor fun, it includes an internal toggle so you can easily adjust the size for a comfy, secure fit on little heads.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"Default Title","offer_id":41473395720279,"sku":"OTEEC485384","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0907.jpg?v=1779968270"},{"product_id":"bye-bus-t-shirt","title":"Bye Bus T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBeep Beep, Bye Bus! Join Emma Memma and Elvin Melvin as they hop on the butterfly bus and zoom off to the next twirly adventure.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":41473436614743,"sku":"OTEEC352844-S2","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":41473436647511,"sku":"OTEEC352844-S4","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":41473436680279,"sku":"OTEEC352844-S6","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7564.jpg?v=1779968270"},{"product_id":"butterfly-clips","title":"Butterfly Clips","description":"\u003cp class=\"p1\"\u003eAdd a flutter of fun to every hairstyle with the Emma Memma Butterfly Hair Clips! This beautiful pack features two big, eye-catching butterfly designs that shimmer and shine as little ones move.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWith sweet faux diamond detailing for extra sparkle, these clips are perfect for dance days, dress-ups, parties or everyday magic. Easy to pop in and comfy to wear, they are made for little Memma Mates who love to shine bright.\u003c\/p\u003e","brand":"Vimwood","offers":[{"title":"Default Title","offer_id":41514401890391,"sku":"EMM2301100","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0948.jpg?v=1779968268"},{"product_id":"making-emma-mem-mories-t-shirt-pink","title":"Making Emma Mem-mories T-shirt PINK","description":"\u003cp data-start=\"89\" data-end=\"123\"\u003eReady to make some Emma-memmories?\u003c\/p\u003e\n\u003cp data-start=\"125\" data-end=\"358\"\u003eThis beautiful bright pink Emma Memma T-shirt is made for dancing, signing, singing and smiling wherever the day takes you! Featuring a lively image of Emma Memma on the front, it is a joyful reminder to make Emma-memmories wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"360\" data-end=\"525\"\u003ePerfect for playtime, show days, daycare, kinder, school or everyday adventures, this comfy tee is designed for all children who love to move and express themselves.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":41514438656087,"sku":"OTEEC352864-S2","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":41514438983767,"sku":"OTEEC352864-S4","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":41514439016535,"sku":"OTEEC352864-S6","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7526.jpg?v=1779968270"},{"product_id":"making-emma-mem-mories-t-shirt-sage","title":"Making Emma Mem-mories T-shirt SAGE","description":"\u003cp data-start=\"89\" data-end=\"123\"\u003eReady to make some Emma-memmories?\u003c\/p\u003e\n\u003cp data-start=\"125\" data-end=\"358\"\u003eThis beautiful sage Emma Memma T-shirt is made for dancing, signing, singing and smiling wherever the day takes you! Featuring a lively image of Emma Memma on the front, it is a joyful reminder to make Emma-memmories wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"360\" data-end=\"525\"\u003ePerfect for playtime, show days, daycare, kinder, school or everyday adventures, this comfy tee is designed for all children who love to move and express themselves.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":41514439573591,"sku":"OTEEC352884-S2","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":41514439606359,"sku":"OTEEC352884-S4","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":41514439639127,"sku":"OTEEC352884-S6","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7546.jpg?v=1779970889"},{"product_id":"making-emma-mem-mories-t-shirt-orange","title":"Making Emma Mem-mories T-shirt ORANGE","description":"\u003cp data-start=\"160\" data-end=\"194\"\u003eReady to make some Emma-memmories?\u003c\/p\u003e\n\u003cp data-start=\"196\" data-end=\"428\"\u003eThis bright orange Emma Memma T-shirt is made for dancing, signing, singing and smiling wherever the day takes you! Featuring a lively image of Emma Memma on the front, it is a joyful reminder to make Emma-memmories wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"430\" data-end=\"586\"\u003ePerfect for playtime, show days, daycare, kinder, school or everyday adventures, this comfy tee is designed for all children who love to move and express themselves.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":41514441572439,"sku":"OTEEC352874-S2","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":41514441605207,"sku":"OTEEC352874-S4","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":41514441637975,"sku":"OTEEC352874-S6","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7557.jpg?v=1779970919"},{"product_id":"emma-memma-ragdoll","title":"Emma Memma Ragdoll (small)","description":"\u003cdiv class=\"RichText RichText_RichText__HQ77M\"\u003e\n\u003cp class=\"p1\"\u003eDoes your little one love Emma Memma? Now they can take her everywhere they go!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMeet the 10 inch Emma Memma Ragdoll. The perfect take-along companion for little adventurers. Small enough to pop into a backpack or pram, yet big enough for lovely cuddles, she is ready for dance time, story time and on-the-go fun.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSoft, snuggly and full of joy, this enchanting ragdoll is made from 100% recycled materials, making her a friend who is kind to the planet too. Her classic ragdoll style inspires imaginative play wherever the day may lead.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Headstart","offers":[{"title":"Default Title","offer_id":41514442555479,"sku":"25708","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A6386.jpg?v=1779968270"},{"product_id":"bb-butterfly-plush-toy","title":"BB Butterfly Plush Toy","description":"\u003cp data-start=\"116\" data-end=\"158\"\u003eFlutter, flutter… here comes BB Butterfly!\u003c\/p\u003e\n\u003cp data-start=\"160\" data-end=\"357\"\u003eBB Butterfly is one of Emma Memma’s very special Memma Mates. She loves to fly around, spread kindness and be a friend to everyone she meets. Now she is ready to flutter her way into your home too!\u003c\/p\u003e\n\u003cp data-start=\"359\" data-end=\"585\"\u003eSuper soft and extremely huggable, this beautiful 10 inch plush is perfect for cuddles, imaginative play and sweet story time moments. With her bright wings and gentle feel, BB is always ready for big adventures and cosy snuggles.\u003c\/p\u003e\n\u003cp data-start=\"587\" data-end=\"697\"\u003eMade from 100% recycled materials, BB Butterfly is a friend who is kind to the planet as well as little hands.\u003c\/p\u003e","brand":"Headstart","offers":[{"title":"Default Title","offer_id":41514459398231,"sku":"25707","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A6361.jpg?v=1779968270"},{"product_id":"waffles-the-wombat-plush-toy-mini","title":"Waffles the Wombat Plush Toy (small)","description":"\u003cp data-start=\"108\" data-end=\"159\"\u003eTiny, cuddly and ready to come everywhere with you!\u003c\/p\u003e\n\u003cp data-start=\"161\" data-end=\"390\"\u003eThis 4 inch Waffles the Wombat plush is the perfect mini companion for little hands and big adventures. Small enough to pop into a backpack, pocket or pram, Waffles is always ready for story time, play time and on-the-go cuddles.\u003c\/p\u003e\n\u003cp data-start=\"392\" data-end=\"527\"\u003eJust like his bigger buddy, this adorable mini plush is made from 100% recycled materials. Soft to snuggle and kind to the planet too.\u003c\/p\u003e","brand":"Headstart","offers":[{"title":"Default Title","offer_id":41514465919063,"sku":"24788","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A6374.jpg?v=1779968270"},{"product_id":"waffles-the-wombat-plush-toy-large","title":"Waffles the Wombat Plush Toy (Large)","description":"\u003cp data-start=\"89\" data-end=\"144\"\u003eEveryone’s favourite furry friend is ready for cuddles!\u003c\/p\u003e\n\u003cp data-start=\"146\" data-end=\"390\"\u003eWaffles the Wombat is Emma Memma’s much loved companion, and now he can be yours too. Soft, snuggly and full of charm, this adorable 10 inch plush is perfect for big hugs at home, cosy story time and bringing a little extra joy wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"392\" data-end=\"619\"\u003eMade from 100% recycled materials, Waffles is not only super huggable, but also a cuddle companion with a purpose. Soft on little hands and kind to the planet, he is ready for everyday adventures and sleepy time snuggles.\u003c\/p\u003e\n\u003cp data-start=\"621\" data-end=\"693\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eSqueeze him. Snuggle him. Love him.\u003cbr data-start=\"656\" data-end=\"659\"\u003eWaffles is waiting for a hug!\u003c\/p\u003e","brand":"Headstart","offers":[{"title":"Default Title","offer_id":41514598531159,"sku":"25706","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0886.jpg?v=1779968269"},{"product_id":"how-are-you-book","title":"How Are You? 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Little readers can learn how to wave hello, ask “How are you?” and practise signing along as they turn each page.\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":41514606592087,"sku":"9781761341083","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/how.png?v=1779968292"},{"product_id":"emma-elvin-dress","title":"Deluxe Tulle Dress","description":"\u003cdiv class=\"RichText RichText_RichText__HQ77M\"\u003e\n\u003cp class=\"p1\"\u003eGet ready to twirl! This peach-orange tulle dress brings Emma’s joyful moves to life, complete with a dancing Emma \u0026amp; Elvin print and fluttery tulle details. Perfect for singing, signing, dancing and endless magical playtime.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rubies","offers":[{"title":"Toddler","offer_id":41514611081303,"sku":"EMC01","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"3-5 yrs","offer_id":41514611114071,"sku":"EMC02","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7613.jpg?v=1779968272"},{"product_id":"green-plane-costume","title":"Green Plane Costume","description":"\u003cdiv class=\"RichText RichText_RichText__HQ77M\"\u003e\n\u003cp class=\"p1\"\u003eGet ready to sing, sign and soar with Emma Memma! Inspired by the much loved \u003ci\u003eGreen Plane\u003c\/i\u003e song, this fun-filled dress-up set is made for dancing, spinning and flying into imagination. Pop on your wings, pop on your cap and join Emma Memma and Elvin Melvin for some zooming fun!\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rubies","offers":[{"title":"Toddler","offer_id":41514614161495,"sku":"EMC03","price":25.0,"currency_code":"AUD","in_stock":true},{"title":"3-5 yrs","offer_id":41514614194263,"sku":"EMC04","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7606.jpg?v=1779968270"},{"product_id":"signed-auslan-alphabet-placemat","title":"Auslan Alphabet Placemat","description":"\u003cp data-start=\"184\" data-end=\"452\"\u003eThe Emma Memma Auslan Alphabet Placemat is a fun and meaningful way for your little one to explore the alphabet while learning how to sign it too! Featuring the Auslan alphabet, this colourful placemat turns everyday moments into learning moments.\u003c\/p\u003e\n\u003cp data-start=\"454\" data-end=\"615\"\u003ePerfect for mealtimes, craft time or playtime, it invites the whole family to join in, practising letters, learning handshapes and building confidence together.\u003c\/p\u003e\n\u003cp data-start=\"617\" data-end=\"730\"\u003eWatch little hands copy, create and communicate as they discover that learning can be joyful, playful and shared.\u003c\/p\u003e","brand":"Bensons","offers":[{"title":"Default Title","offer_id":41551964962903,"sku":"ZZEMMEM- S4MAT-2","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7661.jpg?v=1779968271"},{"product_id":"character-backpack","title":"Character Backpack","description":"\u003cp data-start=\"86\" data-end=\"135\"\u003eIs your little Memma Mate ready for an adventure?\u003c\/p\u003e\n\u003cp data-start=\"137\" data-end=\"340\"\u003eThis gorgeous Emma Memma Character Backpack is made for little explorers on the go! Featuring all your favourite characters off on joyful adventures, it is bright, playful and full of storytelling magic.\u003c\/p\u003e\n\u003cp data-start=\"342\" data-end=\"607\"\u003eWith two handy water bottle holders on each side and a roomy front pocket for easy-to-reach treasures, there is space for everything your little Memma Mate might need for their everyday adventure. From snacks and drink bottles to twirly ribbons and all the essentials.\u003c\/p\u003e\n\u003cp data-start=\"609\" data-end=\"722\"\u003eThe adjustable shoulder straps make it comfy to wear, whether it is for daycare, kinder, school or a fun day out.\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"770\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePack it up. Pop it on. Adventure awaits!\u003c\/p\u003e","brand":"Pink Poppy","offers":[{"title":"Default Title","offer_id":41522255626327,"sku":"E2BAJ300","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0895-2.jpg?v=1779968270"},{"product_id":"pom-pom-twirly-ribbon","title":"Pom Pom Twirly Ribbon","description":"\u003cp data-start=\"80\" data-end=\"95\"\u003eReady to twirl?\u003c\/p\u003e\n\u003cp data-start=\"97\" data-end=\"329\"\u003eThe Emma Memma Twirly Ribbon is the ultimate accessory for little dancers who love to move! Bright orange and full of joy, this beautiful ribbon features a fluffy pom pom at the top and “Emma Memma” printed along the flowing ribbon.\u003c\/p\u003e\n\u003cp data-start=\"331\" data-end=\"592\"\u003eIt is Emma Memma’s most favourite accessory and always brings the magic of Twirly Tuesday to life. Now you can twirl your very own ribbon just like Emma Memma! Made for swirling, spinning and flowing movements, the ribbon dances through the air with every turn.\u003c\/p\u003e","brand":"Pink Poppy","offers":[{"title":"Default Title","offer_id":41522256281687,"sku":"E2WDL002","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0980.jpg?v=1779968265"},{"product_id":"elvin-waffles-pom-pom-keyring","title":"Elvin Melvin \u0026 Waffles the Wombat Pom Pom Keyring","description":"\u003cp data-start=\"131\" data-end=\"214\"\u003eElvin Melvin and Waffles the Wombat are the perfect companions for every adventure!\u003c\/p\u003e\n\u003cp data-start=\"216\" data-end=\"427\"\u003eThis vibrant green pom pom keyring is full of playful charm, featuring sweet Elvin Melvin and Waffles the Wombat character pendants that swing and sway as you move. It is a cheerful way to keep your favourite duo close by.\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"572\"\u003eThe soft, fluffy pom pom adds a bright pop of fun to backpacks, dance bags or keys. Perfect for everyday outings, big adventures or show days.\u003c\/p\u003e","brand":"Pink Poppy","offers":[{"title":"Default Title","offer_id":41522256576599,"sku":"E2KYM001","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0970_b1df4c63-be15-43fd-9bd6-bf82430d29d4.jpg?v=1779970203"},{"product_id":"emma-memma-bb-butterfly-pom-pom-keyring","title":"Emma Memma \u0026 BB Butterfly Pom Pom Keyring","description":"\u003cp data-start=\"120\" data-end=\"151\"\u003eBring Emma Memma and BB Butterfly with you!\u003c\/p\u003e\n\u003cp data-start=\"153\" data-end=\"363\"\u003eThis bright orange pom pom keyring is the perfect pop of colour and fun for every Emma Memma fan. Soft, fluffy and full of joy, it features sweet Emma Memma and BB Butterfly pendants that sparkle as they swing.\u003c\/p\u003e\n\u003cp data-start=\"365\" data-end=\"518\"\u003eClip it onto your bag, backpack or keys to take a little Emma Memma magic with you wherever you go — at home, at school, at a show or on a big adventure.\u003c\/p\u003e","brand":"Pink Poppy","offers":[{"title":"Default Title","offer_id":41522256805975,"sku":"E2KYM001-2","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0959_941cfdd7-75e2-4731-9329-c9e294554a2e.jpg?v=1779970212"},{"product_id":"jewellery-set","title":"Jewellery Set","description":"\u003cp class=\"p1\"\u003eComplete your Emma Memma outfit with this limited edition Emma Memma Necklace and Bracelet Set, made for little twirlers who love to dance, sign and sing in style!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis beautiful set features a glistening beaded necklace with a sweet Emma Memma enamel pendant that dances as you move, plus a matching bracelet adorned with an orange butterfly charm for an extra touch of flutter and fun. It is the perfect finishing touch for shows, dress-ups or everyday sparkle.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe comfortable stretch elastic design makes it easy to pop on and off, so your little one can shine bright wherever they go.\u003c\/p\u003e","brand":"Pink Poppy","offers":[{"title":"Default Title","offer_id":41522257264727,"sku":"E2NBM003","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0939.jpg?v=1779968266"},{"product_id":"reversible-butterfly-wand","title":"Reversible Butterfly Wand","description":"\u003cp data-start=\"116\" data-end=\"140\"\u003eReady to twirl and play?\u003c\/p\u003e\n\u003cp data-start=\"142\" data-end=\"422\"\u003eThe Emma Memma Reversible Butterfly Wand is the perfect accessory for magical moments of dancing, signing and storytelling. Featuring a beautiful butterfly design, this wand is reversible with bright orange on one side and vibrant green on the other, two joyful looks in one!\u003c\/p\u003e\n\u003cp data-start=\"424\" data-end=\"597\"\u003eLightweight and easy to hold, it is made for big twirls, gentle swishes and imaginative play at home or at a show. Twirl it, spin it and watch the colours change as you move.\u003c\/p\u003e","brand":"Pink Poppy","offers":[{"title":"Default Title","offer_id":41522258280535,"sku":"E2WDM003","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A1002.jpg?v=1779968264"},{"product_id":"butterfly-headband","title":"Butterfly Headband","description":"\u003cp data-start=\"118\" data-end=\"198\"\u003eDoes your little one love to dress up like Emma Memma?\u003c\/p\u003e\n\u003cp data-start=\"200\" data-end=\"465\"\u003eFeaturing two large, beautiful butterflies just like the ones Emma Memma wears in her hair, this sparkly headband is bright, joyful and full of fun. With vibrant orange and pink butterflies that shimmer and shine, it is made for little Memma Mates who love to twirl.\u003c\/p\u003e","brand":"Pink Poppy","offers":[{"title":"Default Title","offer_id":41522258411607,"sku":"E2HBM005","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A1008_034e7778-10aa-4462-bccd-a28e70075d17.jpg?v=1779969867"},{"product_id":"emma-memma-drink-bottle","title":"White Drink Bottle","description":"\u003cp\u003eKeep hydrated and twirl on!\u003c\/p\u003e\n\u003cp\u003eThis bright and cheerful Emma Memma Drink Bottle is the perfect companion for little Memma Mates on the go. Featuring a fun classic Emma Memma design, this durable drink bottle is made for busy days of dancing, signing, singing and exploring. Whether it's kindy, school, sport or a day out with the family, this bottle keeps little ones hydrated in style.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"Default Title","offer_id":41522259296343,"sku":"EMC11828-5","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0888.jpg?v=1779968265"},{"product_id":"emma-memma-gingham-drink-bottle","title":"Gingham Drink Bottle","description":"\u003cp\u003eHydration with a twist of twirl!\u003c\/p\u003e\n\u003cp\u003eThis gorgeous Emma Memma Gingham Drink Bottle brings a fun and fashionable touch to every adventure. Featuring a sweet gingham pattern with Emma Memma's signature style, it's the perfect everyday bottle for little Memma Mates who love to stand out. Great for kindy, school, sport and everything in between.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"Default Title","offer_id":41522259525719,"sku":"EMC11828-7","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/3D5A7484_1.jpg?v=1779968268"},{"product_id":"dance-dad-bucket-hat","title":"Dance Dad Bucket Hat","description":"\u003cp data-start=\"88\" data-end=\"163\"\u003eHave you got the moves? Now is your chance to become an official Dance Dad!\u003c\/p\u003e\n\u003cp data-start=\"165\" data-end=\"408\"\u003eUsually spotted on the heads of legendary dads at Emma Memma shows, this iconic hat has been proudly earned by those brave enough to stretch, spin and dance their hearts out. And now, it is available online for every dad ready to join the fun.\u003c\/p\u003e\n\u003cp data-start=\"410\" data-end=\"676\"\u003eMade from soft terry towelling fabric, this hat is comfortable, playful and perfect for dancing at home, at the park or in the front row of a show. Whether you are warming up your shoulders, practising your twirls or perfecting your best groove, this is your moment.\u003c\/p\u003e\n\u003cp data-start=\"678\" data-end=\"724\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eGet stretching. Get ready. 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Soft, comfortable and easy to wear, it is designed for moving, grooving and making memories.\u003c\/p\u003e\n\u003cp data-start=\"681\" data-end=\"722\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"Caprice","offers":[{"title":"S","offer_id":41522263130199,"sku":"OTEEC976055-S","price":40.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":41522263162967,"sku":"OTEEC976055-M","price":40.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":41522263195735,"sku":"OTEEC976055-L","price":40.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":41522263228503,"sku":"OTEEC976055-XL","price":40.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":41522263261271,"sku":"OTEEC976055-XXL","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A1093.jpg?v=1779968265"},{"product_id":"childrens-character-t-shirt","title":"Children's Character T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSay HELLO! 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Explore a world of gum blossom trees, pink painted leaves, and meet friends ready to play along.\u003c\/p\u003e\n\u003cp data-start=\"299\" data-end=\"400\"\u003e\u003cem\u003eWelcome to a place\u003c\/em\u003e\u003cbr data-start=\"321\" data-end=\"324\"\u003e\u003cem\u003eWith a gum blossom tree\u003c\/em\u003e\u003cbr data-start=\"347\" data-end=\"350\"\u003e\u003cem\u003eAnd pink painted leaves\u003c\/em\u003e\u003cbr data-start=\"373\" data-end=\"376\"\u003e\u003cem\u003eWhat else can you see?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"402\" data-end=\"499\"\u003e\u003cem\u003eA friend, a buddy\u003c\/em\u003e\u003cbr data-start=\"419\" data-end=\"422\"\u003e\u003cem\u003eA pal to play games\u003c\/em\u003e\u003cbr data-start=\"441\" data-end=\"444\"\u003e\u003cem\u003eShe is ready to join in\u003c\/em\u003e\u003cbr data-start=\"467\" data-end=\"470\"\u003e\u003cem\u003eEmma Memma is her name!\u003c\/em\u003e\u003c\/p\u003e","brand":"Penguin","offers":[{"title":"Default Title","offer_id":41789329211479,"sku":"9781761341045","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/hello.png?v=1779968292"},{"product_id":"wheels-on-the-bus","title":"Wheels on the Butterfly Bus Book","description":"\u003cp\u003e\u003ci\u003eThe wheels on the bus go round and round . . .\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003eJoin Emma Memma on the Butterfly Bus as she drives around town to pick up her friends. Can you guess who lives in each house along the way? Beep! Beep! 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