{"title":"Everyday Essentials","description":"\u003cp\u003eFrom the kindy run to the park and everywhere in between, shop Emma Memma everyday essentials. Drink bottles, lunchboxes, backpacks and more, all designed for little Memma Mates on the go.\u003c\/p\u003e","products":[{"product_id":"character-backpack","title":"Character Backpack","description":"\u003cp data-start=\"86\" data-end=\"135\"\u003eIs your little Memma Mate ready for an adventure?\u003c\/p\u003e\n\u003cp data-start=\"137\" data-end=\"340\"\u003eThis gorgeous Emma Memma Character Backpack is made for little explorers on the go! Featuring all your favourite characters off on joyful adventures, it is bright, playful and full of storytelling magic.\u003c\/p\u003e\n\u003cp data-start=\"342\" data-end=\"607\"\u003eWith two handy water bottle holders on each side and a roomy front pocket for easy-to-reach treasures, there is space for everything your little Memma Mate might need for their everyday adventure. From snacks and drink bottles to twirly ribbons and all the essentials.\u003c\/p\u003e\n\u003cp data-start=\"609\" data-end=\"722\"\u003eThe adjustable shoulder straps make it comfy to wear, whether it is for daycare, kinder, school or a fun day out.\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"770\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePack it up. Pop it on. Adventure awaits!\u003c\/p\u003e","brand":"Pink Poppy","offers":[{"title":"Default Title","offer_id":41522255626327,"sku":"E2BAJ300","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0895-2.jpg?v=1779968270"},{"product_id":"emma-memma-drink-bottle","title":"White Drink Bottle","description":"\u003cp\u003eKeep hydrated and twirl on!\u003c\/p\u003e\n\u003cp\u003eThis bright and cheerful Emma Memma Drink Bottle is the perfect companion for little Memma Mates on the go. Featuring a fun classic Emma Memma design, this durable drink bottle is made for busy days of dancing, signing, singing and exploring. Whether it's kindy, school, sport or a day out with the family, this bottle keeps little ones hydrated in style.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"Default Title","offer_id":41522259296343,"sku":"EMC11828-5","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0888.jpg?v=1779968265"},{"product_id":"emma-memma-gingham-drink-bottle","title":"Gingham Drink Bottle","description":"\u003cp\u003eHydration with a twist of twirl!\u003c\/p\u003e\n\u003cp\u003eThis gorgeous Emma Memma Gingham Drink Bottle brings a fun and fashionable touch to every adventure. Featuring a sweet gingham pattern with Emma Memma's signature style, it's the perfect everyday bottle for little Memma Mates who love to stand out. Great for kindy, school, sport and everything in between.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"Default Title","offer_id":41522259525719,"sku":"EMC11828-7","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/3D5A7484_1.jpg?v=1779968268"},{"product_id":"picnic-rug","title":"Picnic Rug","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePicnic time just got even more fun! \u003cbr data-end=\"43\" data-start=\"40\"\u003eFeaturing a cute Emma Memma picnic-inspired design, this picnic rug is perfect for outdoor adventures, park picnics, playtime at home and everything in between. Little ones will love spotting the hidden ants scattered across the rug, turning every picnic into a fun little game! Plus, it’s waterproof and machine washable, ready for every adventure big or small.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"Default Title","offer_id":42588144762967,"sku":"9330458708335","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/3D5A7504.jpg?v=1779968268"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/collections\/3D5A8844_c1060bb0-fbf9-420c-86ef-25339677f9d4.jpg?v=1778901926","url":"https:\/\/emmamemma.com\/collections\/everyday-essentials.oembed","provider":"Emma Memma Online Store","version":"1.0","type":"link"}