{"title":"Clothing \u0026 Costumes","description":"\u003cp\u003eDress up, twirl and play! Shop Emma Memma clothing and costumes for little ones. From everyday tees and overalls to show-stopping costumes, there's something for every Memma Mate.\u003c\/p\u003e","products":[{"product_id":"reversible-bucket-hat","title":"Reversible Bucket Hat","description":"\u003cp data-start=\"106\" data-end=\"140\"\u003eDoes your little one love outdoor adventures?\u003c\/p\u003e\n\u003cp data-start=\"142\" data-end=\"468\"\u003eThis Emma Memma Reversible Bucket Hat is two looks in one, perfect for little explorers who love to mix it up! One side features a playful all-over print with BB Butterfly, Waffles the Wombat and green planes soaring through the sky. Flip it inside out to reveal a bold, large image of Emma Memma on a fresh white background.\u003c\/p\u003e\n\u003cp data-start=\"470\" data-end=\"604\"\u003eWhether your little one is feeling colourful and busy or bright and bold, this hat lets them choose their adventure style for the day.\u003c\/p\u003e\n\u003cp data-start=\"606\" data-end=\"737\"\u003eDesigned for outdoor fun, it includes an internal toggle so you can easily adjust the size for a comfy, secure fit on little heads.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"Default Title","offer_id":41473395720279,"sku":"OTEEC485384","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A0907.jpg?v=1779968270"},{"product_id":"bye-bus-t-shirt","title":"Bye Bus T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBeep Beep, Bye Bus! Join Emma Memma and Elvin Melvin as they hop on the butterfly bus and zoom off to the next twirly adventure.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":41473436614743,"sku":"OTEEC352844-S2","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":41473436647511,"sku":"OTEEC352844-S4","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":41473436680279,"sku":"OTEEC352844-S6","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7564.jpg?v=1779968270"},{"product_id":"making-emma-mem-mories-t-shirt-pink","title":"Making Emma Mem-mories T-shirt PINK","description":"\u003cp data-start=\"89\" data-end=\"123\"\u003eReady to make some Emma-memmories?\u003c\/p\u003e\n\u003cp data-start=\"125\" data-end=\"358\"\u003eThis beautiful bright pink Emma Memma T-shirt is made for dancing, signing, singing and smiling wherever the day takes you! Featuring a lively image of Emma Memma on the front, it is a joyful reminder to make Emma-memmories wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"360\" data-end=\"525\"\u003ePerfect for playtime, show days, daycare, kinder, school or everyday adventures, this comfy tee is designed for all children who love to move and express themselves.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":41514438656087,"sku":"OTEEC352864-S2","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":41514438983767,"sku":"OTEEC352864-S4","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":41514439016535,"sku":"OTEEC352864-S6","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7526.jpg?v=1779968270"},{"product_id":"making-emma-mem-mories-t-shirt-sage","title":"Making Emma Mem-mories T-shirt SAGE","description":"\u003cp data-start=\"89\" data-end=\"123\"\u003eReady to make some Emma-memmories?\u003c\/p\u003e\n\u003cp data-start=\"125\" data-end=\"358\"\u003eThis beautiful sage Emma Memma T-shirt is made for dancing, signing, singing and smiling wherever the day takes you! Featuring a lively image of Emma Memma on the front, it is a joyful reminder to make Emma-memmories wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"360\" data-end=\"525\"\u003ePerfect for playtime, show days, daycare, kinder, school or everyday adventures, this comfy tee is designed for all children who love to move and express themselves.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":41514439573591,"sku":"OTEEC352884-S2","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":41514439606359,"sku":"OTEEC352884-S4","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":41514439639127,"sku":"OTEEC352884-S6","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7546.jpg?v=1779970889"},{"product_id":"making-emma-mem-mories-t-shirt-orange","title":"Making Emma Mem-mories T-shirt ORANGE","description":"\u003cp data-start=\"160\" data-end=\"194\"\u003eReady to make some Emma-memmories?\u003c\/p\u003e\n\u003cp data-start=\"196\" data-end=\"428\"\u003eThis bright orange Emma Memma T-shirt is made for dancing, signing, singing and smiling wherever the day takes you! Featuring a lively image of Emma Memma on the front, it is a joyful reminder to make Emma-memmories wherever you go.\u003c\/p\u003e\n\u003cp data-start=\"430\" data-end=\"586\"\u003ePerfect for playtime, show days, daycare, kinder, school or everyday adventures, this comfy tee is designed for all children who love to move and express themselves.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":41514441572439,"sku":"OTEEC352874-S2","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":41514441605207,"sku":"OTEEC352874-S4","price":20.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":41514441637975,"sku":"OTEEC352874-S6","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7557.jpg?v=1779970919"},{"product_id":"emma-elvin-dress","title":"Deluxe Tulle Dress","description":"\u003cdiv class=\"RichText RichText_RichText__HQ77M\"\u003e\n\u003cp class=\"p1\"\u003eGet ready to twirl! This peach-orange tulle dress brings Emma’s joyful moves to life, complete with a dancing Emma \u0026amp; Elvin print and fluttery tulle details. Perfect for singing, signing, dancing and endless magical playtime.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rubies","offers":[{"title":"Toddler","offer_id":41514611081303,"sku":"EMC01","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"3-5 yrs","offer_id":41514611114071,"sku":"EMC02","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7613.jpg?v=1779968272"},{"product_id":"green-plane-costume","title":"Green Plane Costume","description":"\u003cdiv class=\"RichText RichText_RichText__HQ77M\"\u003e\n\u003cp class=\"p1\"\u003eGet ready to sing, sign and soar with Emma Memma! Inspired by the much loved \u003ci\u003eGreen Plane\u003c\/i\u003e song, this fun-filled dress-up set is made for dancing, spinning and flying into imagination. Pop on your wings, pop on your cap and join Emma Memma and Elvin Melvin for some zooming fun!\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Rubies","offers":[{"title":"Toddler","offer_id":41514614161495,"sku":"EMC03","price":25.0,"currency_code":"AUD","in_stock":true},{"title":"3-5 yrs","offer_id":41514614194263,"sku":"EMC04","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7606.jpg?v=1779968270"},{"product_id":"childrens-character-t-shirt","title":"Children's Character T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSay HELLO! Emma Memma, Elvin Melvin, BB Butterfly and Waffles the Wombat are all here together, waving, smiling and ready for a twirly day of fun.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":41522281709655,"sku":"OTEEC382635-2","price":25.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":41522281742423,"sku":"OTEEC382635-4","price":25.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":41522281775191,"sku":"OTEEC382635-6","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7552.jpg?v=1779968270"},{"product_id":"childrens-overalls","title":"Children's Overalls","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eReady for adventure!\u003cbr data-start=\"143\" data-end=\"146\"\u003eThese cheerful children’s overalls feature planes, Waffles the Wombat and Emma Memma in a playful print on a bright orange background. Perfect for twirling, exploring and making every day an exciting adventure!\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":41522308317271,"sku":"OTEEC491035-2","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":41522308350039,"sku":"OTEEC491035-4","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":41522308382807,"sku":"OTEEC491035-6","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A1085.jpg?v=1779968271"},{"product_id":"bomber-jacket","title":"Bomber Jacket","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eAn instant outfit upgrade!\u003cbr data-start=\"156\" data-end=\"159\"\u003eThis epic bomber brings all the cool with a bold checked print and signature Emma Memma badge. Easy to throw on, easy to style, it's the ultimate go-to layer.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":42587930001495,"sku":"OTEEC396536 SOL2","price":45.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":42587930034263,"sku":"OTEEC396536 SOL4","price":45.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":42587930067031,"sku":"OTEEC396536 SOL6","price":45.0,"currency_code":"AUD","in_stock":true},{"title":"8","offer_id":42587930099799,"sku":"OTEEC396536 SOL8","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7588.jpg?v=1779968269"},{"product_id":"safari-jungle-picnic-shirt","title":"Safari Jungle Picnic Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eReady for a Jungle Picnic adventure? \u003cbr data-end=\"42\" data-start=\"39\"\u003eThis safari style shirt is made for little explorers who love animals, adventure and the outdoors . Featuring an Emma Memma crocodile logo on one sleeve, Emma Memma lion logo on the other, and a Jungle Picnic badge on the front, it’s the ultimate adventure-ready look for every little explorer!\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":42588042657879,"sku":"OTEEC491195 SOL2","price":30.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":42588042690647,"sku":"OTEEC491195 SOL4","price":30.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":42588042723415,"sku":"OTEEC491195 SOL6","price":30.0,"currency_code":"AUD","in_stock":true},{"title":"8","offer_id":42588042756183,"sku":"OTEEC491195 SOL8","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7538.jpg?v=1779968268"},{"product_id":"elvin-melvin-overalls","title":"Elvin Melvin Overalls","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFinally… Elvin Melvin overalls have arrived! \u003cbr data-start=\"47\" data-end=\"50\"\u003eThese epic overalls are made for everyday adventures or dress-ups! Featuring the signature Elvin Melvin look, now little fans can dance, play, sign and explore dressed just like Elvin Melvin himself!\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"2","offer_id":42588128084055,"sku":"OTEEC396546 SOL2","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"4","offer_id":42588128116823,"sku":"OTEEC396546 SOL4","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"6","offer_id":42588128149591,"sku":"OTEEC396546 SOL6","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7640.jpg?v=1779968268"},{"product_id":"emma-memma-costume-dress","title":"Emma Memma Costume Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGet ready to twirl into the world of Emma Memma!\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"361\"\u003eInspired by Emma Memma’s iconic look, this bright and playful dress is made for little performers who love music, movement and fun. Featuring fluttery butterflies, dreamy mesh sleeves and Emma Memma character artwork, it’s the perfect outfit for every dance party, dress-up and twirly day.\u003cstrong data-start=\"363\" data-end=\"384\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Rubies","offers":[{"title":"Toddler","offer_id":42588134998103,"sku":"7532","price":25.0,"currency_code":"AUD","in_stock":true},{"title":"3-5 yrs","offer_id":42588135030871,"sku":"7533","price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/1S1A7518.jpg?v=1779968268"},{"product_id":"crocodile-snap-cap","title":"Crocodile Snap Cap","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eCrocodile snap! \u003cbr data-end=\"23\" data-start=\"20\"\u003eInspired by Emma Memma’s beloved song, this cool crocodile cap is made for little adventurers ready to explore, play and snap into fun! Perfect for sunny days, outdoor adventures and Jungle Picnic vibes, it’s the ultimate everyday cap for little explorers on the move.\u003c\/p\u003e","brand":"Caprice","offers":[{"title":"Default Title","offer_id":42588141584471,"sku":"OTEEC398186 SOL1S","price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/files\/3D5A7499.jpg?v=1779968270"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4552\/0983\/collections\/Your_paragraph_text.jpg?v=1778904185","url":"https:\/\/emmamemma.com\/collections\/clothing-costumes.oembed","provider":"Emma Memma Online Store","version":"1.0","type":"link"}